Questions we would ask first
- Approved structure, material and print method
- Current dieline with folds, seams and glue areas
- Vector logos, linked images, fonts and colour references
- Required copy, barcodes, versions and approval owners
Print and brand systems
Custom printed packaging begins with the approved structure, material and artwork.
A flat file cannot predict every fold, seam, curve or substrate. Print suitability is reviewed against the real dieline, surface, print method and production tolerances.
See Where We'd Start
Common mistakes
The choices that usually create trouble later.
Artwork approval starts after the package structure and material are known. The file is checked against the current dieline, printable area, folds, seams, glue zones and the way the customer holds or opens the package. Each proof should answer a defined question about content, placement, colour or structure.
- Designing on an old dieline
- Approving colour from an ordinary screen
- Putting small copy across a fold
- Using a finish without testing the real material
When this works well
Does one of these situations sound familiar?
These are the moments customers usually bring to us. Tell us where your situation is different.
Brand refreshes
New packaging launches
Multi-format packaging systems
Retail communication
Shipping identification
Multi-location programs
What we'd recommend
A few directions we would compare with you first.
We would not choose one until we understand the product, handling and customer experience.
Foodservice packaging
Retail cartons
Corrugated boxes and trays
Paper bags
Cups and sleeves
Custom structural formats
What we would check before printing
- Review content and placement on the dieline
- Use a three-dimensional preview to inspect panels and seams
- Choose physical proofs or samples for defined risks
- Retain the approved production reference for repeat orders
What customers usually ask
The questions that usually come next.
Editable vector artwork is preferred for logos, line work and production text. Include linked images, fonts or outlined text, colour references, brand guidelines and the current approved dieline when available.
Bring us the real request
Turn the open questions into a packaging brief.
Bring the artwork, current dieline and material sample. We will show you what we would check before press.
What usually comes next